Social Media: Difference between revisions
From VancouFur
No edit summary |
No edit summary |
||
Line 428: | Line 428: | ||
|- | |- | ||
| | | | ||
[[Image: | [[Image:Socialmedia6.png|Socialmedia6.png]] | ||
Revision as of 07:13, 9 September 2017
Basic Department Description
- Social Media is the PR/Public image of VancouFur. You are there to answer questions, post updates and basically be a “switchboard” from attendees and potential volunteers, to the VancouFur staff and vice versa. You are expected to remain neutral and to not bring your personal feelings or reactions to your job when dealing with the public. You are VancouFur’s image; Make it a good one.
- Your primary place will be Twitter but the places listed in the sections below will need big udpates posted to them as well. This is where some job splitting can come into play if there is a team so that no one is overworked. (Have someone in charge of twitter/facebook/youtube responding and have someone else responsible for updating images/journals to the gallery websites. Or take turns, however you wish. Just keep in mind that it is a large job and having at least two people working together really helps.)
- Your staff email is [email protected] (These are the forward facing “job” emails that get posted to the public and forward emails to your personal VF email. Your personal VF email is what you log in to and use to read and respond to emails.)
- Your executive is [email protected] / [email protected]
Helpful Skills/Assets
- Knowledge of twitter/Tweetdeck/Hootsuite/etc, facebook and various means of social media and how they function. (your aim is to get people reblogging and favoriting VancouFur’s content as well as engaging people to post their own content.
- How to remain neutral and not overreact to silly questions or unruly people/drama on VancouFur PR accounts and to keep your personal reactions PRIVATE/within staff.
- This is not easy but you have a support system to help handle it! Your exec and the chairs are always here for you if you are having trouble or getting really frustrated.
- How to search for tags/keywords on all our galleries and social media to reblog/fave VancouFur related content.
- OFFICIAL HASHTAGS
- #VancouFur
- This is the main Hastag and the most populated one during the year
- #VancouFur(insert Year) (Example: #VancouFur2017)
- Second easiest to search, not super populated
- #VF(insert year) (Example: #VF2017)
- This one is used a lot but very hard to search for because many other things in the world have “VF”+Year as their official hashtag. Just do the best you can.
- #VFur(insert year) (Example: #VFur2017)
- We are slowly trying to roll this out to be a more prefered tag as its easier to search then #VF2017.
- Other Hashtags (Dont have to search these but sometimes nice to)
- Vfur
- Vanfur
- Vancouver Furries
- BCfurries
- Internet capable phone to check up on things on the go is a plus to be efficient but not required.
- Basic knowledge of spreadsheets and photoshop is a plus for organization's sake but not required. (Trello or any of the resources listed below can help!)
- Helpful to have some basic graphic design or art skills under your belt to create quick ad images for updates as they garner more attention from your followers. (The art director/Artist Liaison of the con can usually help with this if you give them notice! It is just handy for on the spot stuff like the stuff below.)
Yearly Responsibilities
- During the year, you will need to make sure to be in contact with all staff to ensure you have the most up to date information about their department, to post to social media. This includes their opening/closing dates for applications, volunteer needs and public updates.
Registration
|
opening dates, price change dates, closing dates, at con/daily prices, reminders throughout the year, reg times at con, etc
|
Hotel
|
opening dates, address, overflow announcement, closing dates(if any), etc
|
Dealers Den
|
opening dates, application reminders, closing dates, waitlist info, dealers list, updates to list, at con check in and vending hours, etc
|
Artist Alley
|
opening dates, application reminders, closing dates, waitlist info, artist list, updates, at con check in and vending hours, etc
|
Art Show
|
opening dates, application reminders, closing dates, waitlist info, artist list, updates, at con check in and vending hours, auction hours, etc
|
Marketing
|
Marketing and Social Media work hand in hand a lot. You guys affect eachother! They may request for you to contact a convention twitter on their behalf due to their site not working/having a contact. And you may reach out to other events to create good rapport with other cons, which will help Marketing. Congratulate other cons for a good year, encourage smaller cons/first time events, etc. If Social Media acts out, it affects our marketing, if Marketing acts out, it affects how effective our social media is. You are both part of our PR team, so get to know one another, work together, create new marketing ideas/strategies, etc!
|
Guests
|
announcements, guest info, reminders to check out GOHs during the year, if they are running any panels/events, if they will be in the dealers den, etc
|
Programming/Events
|
opening dates, what kind of content they are looking for, application reminders during the year, close date for events, advert about sched events in feb, etc (pre schedule VF twitter account to post 30 minutes before an upcoming panel/event during the event. Tweet deck is good for this.)
|
Theater
|
dance comp applications, variety show applications, close dates, etc
|
Conbook
|
opening submissions dates, opening paid ad submissions, reminders during the year, close dates, etc
|
Volunteers
|
opening dates, reminders, department needs, where to volunteer at con, reminder about volunteer hour perks/free reg, etc (you will get emails/notes from ALL staff regarding their at con volunteers and to advert for them to get more.)
|
Charity
|
announce them, talk about them, re-blog their twitter/facebook posts if you can, charity auction reminders/auction piece submission reminders, where to find them at con, etc.
|
DJ/Dance
|
opening application dates, reminders, RT DJ goh (if any), closing dates, dj/dance lineup,etc
|
Misc
|
Video team updates, theming updates/streams, etc
|
- Social Media runs entirely online and does not need a room at the event space. It is extremely helpful to have the SM lead available via twitter/facebook on their phone during the event to answer questions as people will use it and ask questions. It looks good on us to have someone (or a team) monitoring our main social media during the con but it’s not necessary. (if you will not be available, pin a message to the top of VF’s twitter profile to notify people that twitter will be automated only for the event weekend and no live responses will happen. Advise people to go to the Info Desk for information at con.)
- Social Media should ideally have a Lead and a 2nd. Two people can tackle different tasks much easier than one person doing it all. Find someone you can work well with (or take whomever you can get) and be sure that you both have outlined duties so you don’t start working against each other instead of with each other.
- Make sure you keep a document of copy/pastable ads to post to twitter. Twitter will be your most active place to post and you can schedule tweets ahead of time (using tweetdeck.com or Hootsuite) which will save you time over all (1-2 every couple days, earlier in the year, 2-3 a day closer to the con. sometimes 4.)
- AT CON, make sure to have your phone available for texts/tweets from other staff who may have updates for you to announce. (Time changes, panel cancellations, moving rooms, etc.) This will require you to be in contact with these people before hand and know how to contact one another BEFORE CON.
- DO NOT REPOST FROM LOCKED ACCOUNTS: While some programs you can repost them via editing, please respect the users’ privacy and do not do this unless they give you permission to. As well, do not respond/repost “ebooks”/bot accounts (more info later on in the guide)
Your Department on the Website/in the Conbook
- Make sure that the Website has you listed on the contact page and a twitter feed on the home page/side bar! (If the layout of the website allows, making sure they have icons/links to social media sites on appropriate pages is also great!)
- Make sure to test the contact page (website) that the form sends an email to you.
- Make sure that your email is listed on the contact page (website) outside of the form.
- If you have any future updates (new social media sites or getting rid of old ones) make sure to send them to the Web Lead if they need to alter their social media icons/links! (we do not link all the places we are on, on the website.)
- You do not get a blurb in the conbook for social media (Could propose something if you want?) but you do get listed on the staff page!
What the VF Twitter Schedule Looks Like During the Year
March/April, After Previous Year Event
- 1 VF ACCOUNT TWEET A DAY UNLESS MORE/LESS IS REQUIRED. (This does not include Retweets/reblogs(RT’s) of VF related content.)
- Previous year RT’s from attendees (and new posts if applicable.)
- Theme posts (remind people about the theme.)(You will also have to update all profiles you run to reflect these. Including new themed art on the site banners.)
- Registration posts (Make sure to announce when reg is open, what price, for how long, when it goes up, etc.)
- Date posts (You will also have to update all profiles you run to reflect these.)
- Location posts (You will also have to update all profiles you run to reflect these.)
- Website posts (When the splash page goes live, when the full site goes live + updates)
- Anything else staff forward to you to do about their departments for the year.
- Make sure you are poking staff for their needs and updates as more often then not, they will only TELL you them at meetings which really hampers their gain and is a pain in the butt for you. So send out reminders once a month (between meetings)
Summer Months
- 2ish VF ACCOUNT TWEET A DAY UNLESS MORE/LESS IS REQUIRED. (This does not include RTs of VF related content.)
- Previous year RT’s from attendees (and new posts if applicable.)
- You will probably have an influx of departments opening up to the public at this time. (Dealers den, artist alley, conbook submissions, art show, etc.)
- Make sure to schedule reminders for the open submissions/applications once a week. At this point though you will probably only have a handful of tweets a week. It will be pretty quiet so try to make it interesting for the attendees! Engage them!
- If any due dates are coming up, make sure its clear, that there is a time they are due (example: 11:59 PM June 5th. People get very confused about when things close if we say “midnight” so making sure its clearly one day or the other is important. If its not listed, poke the lead responsible and get them to give you a time.)
- People will probably ask a lot of questions about the things that are open for submissions/applications. Best practice is to send them to the respective lead directly via email unless its a really simple questions and you are 100% sure. (Can always ask the lead for the answer as it also helps them keep on top of missing information.)
- Registration prices go up a few times during the year, make sure you are announcing when they go up and posting it often right before the price goes up. (people will always complain “i missed it!” But once it goes up, it goes up. Nothing can be done, their loss.)
- Be sure to be on top of when hotel starts selling out and announcing it as well as overflow options when the Hotel lead gives them to you/updates them with the website team.
- Be sure to announce frequently, about new things or new-ish things about the event year. Like the night market if it happens again, be sure to advert about it as much as you can without getting spammy.
- Make sure you are poking staff for their needs and updates as more often then not, they will only TELL you them at meetings which really hampers their gain and is a pain in the butt for you. So send out reminders once a month (between meetings)
Fall Months
- 2-3ish VF ACCOUNT TWEET A DAY UNLESS MORE/LESS IS REQUIRED. (This does not include RTs of VF related content.)
- Previous year RT’s from attendees (and new posts if applicable.)
- You will have some due dates coming up that you will need to make people aware of.
- Conbook due date is usually the end of december
- Artist alley applications are usually the end of the year/beginning of next, depending on the outcome
- Start reminding people when registration closes in the new year.
- Make sure you are pushing volunteer needs for departments that need them.
- If any hotel discounts end at a particular time, make sure they are announced.
- Etc etc
- Make sure you are poking staff for their needs and updates as more often then not, they will only TELL you them at meetings which really hampers their gain and is a pain in the butt for you. So send out reminders once a month (between meetings)
- Make sure you are sending out twitter notices to remind artists and attendees that if they are hosting something or at a table, to use @VancouFur or one of the main Hashtags in their related tweets (#Vancoufur #vancoufur2017 #vf2017) so that you can retweet them and give them exposure for their involvement.
Jan/Feb/March Months
- 3-5 VF ACCOUNT TWEET A DAY UNLESS MORE/LESS IS REQUIRED. (This does not include RTs of VF related content.)
- Previous year RT’s from attendees (and new posts if applicable.)
- Dance comp and variety show due dates are usually right up until the con so make sure to advert for them often.
- Once programming gets the schedule onto sched.org, start tweeting about the panels (just go from top to bottom, thursday to sunday) and use the links to the sched.org page they are on for more information. It gets people used to sched and using it for on the go updates.
- Make sure you are sending out twitter notices to remind artists and attendees that if they are hosting something or at a table, to use @VancouFur or one of the main Hashtags in their related tweets (#Vancoufur #vancoufur2017 #vf2017) so that you can retweet them and give them exposure for their involvement.
6 Months before con, what do you need to have done?
- make sure you have up to date content/updates for all departments. be sure to email the staff groups and check in/mention it at meetings!
- People will always say “hay Social media can you do a thing?” Even though you have been doing it. Just say you are on it/already done and to remind people to email you updates for their depts that need social media posts when they get them.
- Keep checking in with departments and answering questions on the social media accounts
- Make sure to check out the gallery accounts once a week starting now. People will start posting art, dealers announcements, etc. It is your job to favorite them on the gallery accounts. Just search the main three hashtags, use the recent/date functions if applicable and then go through and fave PG/PG-13 content that are vancoufur related.
3 Months before con, what do you need to have done?
- make sure you have up to date updates for all departments. be sure to email the staff groups and check in/mention it at meetings!
- If the schedule is up and public, start tweeting panels and main events. (if not thats okay.)
- Lots of due dates will be happening so make sure you are on top of all the updates and reminders for the public!
- Make sure to check out the gallery accounts 1-2 times a week. People will start posting art, dealers announcements, etc. It is your job to favorite them. Just search the main three hashtags, use the recent/date functions if applicable and then go through and fave PG/PG-13 content that are vancoufur related.
1 Month before con, what do you need to have done?
- make sure you have up to date updates for all departments. be sure to email the staff groups and check in/mention it at meetings!
- Start going daily panel and dealer/vendor tweets. Link directly to Sched.org! (can also post some daily schedules on social media pages with the note that they are subject to change)
- Make sure to start tweeting about when things are opening at con
- schedule tweets for the con just before the con (or whenever suits you.)
- Make sure to check out the gallery accounts as many times as you can a week. People will start posting art, dealers announcements, etc. It is your job to favorite them. Just search the main three hashtags, use the recent/date functions if applicable and then go through and fave PG/PG-13 content that are vancoufur related.
After the Convention/Before the Firing Party
- Make sure all your volunteers (and yourself) got inputted into the system for their hours. (You and your 2nd or team need to be compensated for your year-long service!)
- Update this guide with any new/relevant information/changes.
- A staff feedback survey will be emailed out and sent into the staff chats. Please fill this out ASAP!
- Make any staffing suggestions to the next years’ chair. (If you want to work again, staff who excelled and where, etc.)
- If VancouFur owes you money for department spending, PLEASE PLEASE send your receipts to [email protected] & [email protected] and then fill out any budget forms the staff/execs/chair provide you. (The only things you’ll likely need reimbursement for, if the con can’t cover it immediately, is the hootsuite payments. If you cannot front this, make sure to talk to the chair/execs and find someone who can.)
Break down of contacts
- These are SOME of the staff emails you will need the most. Contacts change every year depending on who is manning what station. Make sure you are aware of where the yearly staff list is at all times to keep yourself up to date since not everyone has an official staff address. (These WILL change now and again. 2017 is a big update year so make sure to ask the chairs if the volunteer spreadsheet isn’t updated!)
Registration
|
|
Hotel
|
|
Dealers Den
|
|
Artist Alley
|
|
Art Show
|
|
Marketing
|
|
Guest Liaison
|
No staff email - look at staff sheet
|
Programming/Events
|
|
Theater
|
|
Conbook
|
|
Volunteers
|
|
Charity
|
No staff email - look at staff sheet
|
DJ/Dance
|
No staff email - look at staff sheet
|
Department Inventory and Ordering Resources
- Social media does not Order any items for the event at this time.
- If you think of something that could improve social media (Like ‘hootsuite’, which Temrin was looking into, free account is limited though) then get a budget and propose it to your Exec and the chairs.
Do's and Don'ts of the Department
- knowing what to fave/reblog and what not to can be a pretty complex subject. Here is a break down of some examples and what to do about them!
- WHEN IN DOUBT. Ask your Exec (or Temrin, previous lead) for advice. IF those fail, contact the chairs!
(General rules, Pg/Pg-13 content is usually okay. Avoid reblogging anything drama related or that sounds negative towards someone or another convention. Do not post things that are private matters. If it was you posting it and you would not like a 2000 follower+ account to re-tweet it, then dont do it to them. “DONT FEED THE TROLLS.” Basically, if you don't want your kids/parents to see it, its probably not RT-worthy. HOWEVER, there are some exceptions but it's basically up to your judgement.)
Your job is to answer questions, help people contact staff, reblog room and ride shares and promote hype and excitement about our event. Sometimes these tweets can be riddled with -not so great things- in the messages as well and we try to avoid reblogging those.
Message
|
Okay to reblog?
|
Why?
|
|
Do not respond/reblog
|
These kinds of things are baits to get a reaction out of us. (If you aren’t sure, check the persons’ account and show the Chairs/Execs. You can normally see the trends and how they react to people and weather its worth it at all to answer.)
|
Hey! If you were hoping to attend RF this year, and you're able to get up to Canada, you should totally come up to[[]]@VancouFUR, TBH.image2.png
|
Do not respond/reblog
|
These kinds of comments promote rumors, gossip and puts down our fellow convention runners. DO NOT reblog these negative comments or things that take away from other conventions..
|
|
Do not respond/reblog
|
Do not report profane things or things that promote drug/alcohol use. Even if the content otherwise is tame. The only reason we reblog something about alcohol is to promote the on-site liquor stores, the VF drink menus at the restaurants, Party block parties at our event or to post rules where you can/cannot drink. Same with drugs/smoking/vaping, it is only posted when it’s about hotel rules.
|
“Blah blah -insert furry movie coming out the same weekend as vancoufur here”
|
Do not respond/reblog
|
We cannot promote off location events unless they are local restaurants/amenities of the hotel. UNLESS the chairs/execs have given you permission to do so. (like an official VF event, off-site.)
|
Ebooks accountsimage5.png
|
Do not respond/reblog
|
This is a weird new trend. People use a bot on a secondary account (that usually has ebooks in the name or profile) and it uses an algorithm to create tweets based off the person's main account content. Make sure to always read the username/profile of weird tweets. Sometimes these can get pretty convincing but usually sound like broken english. Just double check and don’t retweet or respond to them.
|
|
Do not respond/reblog
|
Rumors WILL happen. people talk, even on staff. Attendees will ask questions about things they hear. Please consult the chairs on what to respond, if anything.
|
- These are a lot of things that you shouldn’t do, what CAN do you? Ask our followers questions about what they are looking forward to, engage them! Repost the tweets like “I just got my room at VancouFur!” “Who am i going to see at VancouFur?” “So excited for VancouFur!” “I am in the dealers den/artshow/artist alley, come visit!” Etc. We even fave/reblog posts from other conventions and they do the same for us. Try to promote west coast cons and Canadian cons as much as you can. They are our nearest kin and many of us go to their cons and vice versa. Always good to have a strong fellowship with them! (for example, Temrin ran a giveaway just before the 2016 con and the first way to enter was the check out the other canadian conventions and also promoted how the currency exchange rates would make canadian conventions cheaper. If the USD to CAD is in the shitter, pump up the tweets about how “cheap it is to come to canada!” And promote other CAD conventions as well.)
- CAD Cons: Howloween | Fureh | Furnal Equinox | What The Fur | Surfur | Camp Feral | CanFurence | CampFur
- Looking for more conventions to watch on VF’s account? [[1]]
Other Resources
- Good organization resources (What also helps me, is to have a browser completely dedicated to VancouFur logins so i don’t have to re-login to everything on my browser of choice for personal work/browsing, which becomes a royal pain in the butt when you need to do stuff quickly or on the go. Firefox, Chrome, Comodo, etc. IE works if you dont use it and dont want to install something else.)
www.Dropbox.com
|
Great for storing notes, ads. images for on the go posting and for storing information for answering questions.
|
www.Trello.com
|
Good for making checklists and giving yourself due dates to get things done/posted by.
|
|
Great for storing info, collaborating on documents, making forms and spreadsheets, etc.
|
- List of places VancouFur Uses for Social Media (You dont have to use ALL of them frequently. The ones in bold will get you the most feedback usually. Weather that is in site hits, comments, etc. The others can be updated once a month or when you feel it necessary for BIG updates. Its basically just copy/pasting to each site anyways. I usually do a full round in about an hour or two.)
- Reminder that you need to TAG all applicable uploads! Some places require tags on journals, some dont. If the art lead is helping to upload new art then you dont have to worry about artwork posts unless you have a social media update with a preview image to get attention. TAG WHAT YOU SEE and add in VancouFur, Vancoufur+year, VF+year, vancouver, fandom, canada, furries, furry_con, fur_con, Furrycon, Furry_convention, anthro, etc (if applicable.) Look at our posts on [[2]] to see some examples of what tags to use. (Some sites have different tag syntax. Some are seperated by spaces Ex “Furry_con Fandom Vancoufur” some are with commas Ex” Furry con, Fandom, VancouFur,”)
Website
|
Type
|
Twitter (Most attention required)
|
VF/Social Media owned account
|
Facebook [[4]]
|
Group page, separate login, not owned by social media but usable by.
|
BCFurries [[5]]
|
Our home base forums! Post in the VF forums!
|
Weasyl [[6]]
|
VF/Social Media owned account
|
Tumblr [[7]]
|
VF/Social Media owned account
|
Livejournal [[8]]
|
VF/Social Media owned account (Can probably be retired)
|
DeviantArt [[9]]
|
VF/Social Media owned account
|
Furaffinity [[10]]
|
VF/Social Media owned account
|
Google+ [[11]]
|
VF/Social Media owned account (Can probably be retired.)
|
MyFur [[12]]
|
(can be retired)
|
Nabyn [[13]]
|
NO LONGER USED - Just a placeholder with info/links to our event.
|
Furry4Life [[14]]
|
Site was down and came back up. Remade groups. (can be retired)
|
Inkbunny [[15]]
|
VF/Social Media owned account
|
SoFurry [[16]]
|
Group run by Temrin - Request mod access on the page and she will give it.
|
Furnation [[17]]
|
[[18]] (can be retired)
|
Furlife [[19]]
|
No VF specific account - must post of a personal account. Good for posting a meetup for VancouFur.
|
SoundCloud (For podcasts/radio plays)
|
VF/Social Media owned account (used for content we dont produce though.)
|
Furrynetwork [[22]]furrynetwork.com
|
Should look into these! Groups or accounts, etc.
|
Albertafurries.ca [[23]]
|
We post calendar events for VF there (required personal accout though)
|
- Facebook groups that you can post too (off your own account. You cannot post from the group account as it doesn’t have that function -its an old version of groups and cannot be changed unless you make a copletely new account and we’ve already done that a couple times since VF1. So dont unless you HAVE to.) Their rules DO change so be sure to check them out before you start posting.
- Furry Artists [[24]]
- Furry Life [[25]]
- FurReal [[26]]
- FURRY [[27]]
- BC Furries [[28]]
- FURRY Underground [[29]]
- Furries [[30]]
- SeattleFurs [[31]]
- Vanhoover (VancouFur Bronies. Dont badge them but if the guests are also MLP artists, adverting to them now and then is good! Alot of the local bronies help out our con!) [[32]]
- Ottawa Furs (occassionaly post) [[33]]
- Ontario Furs (occassionally post) [[34]]
- Furaffinity [[35]]
- Canadian Furries [[36]]
- Furries [[37]]
- Furries :3 [[38]]
- Furry Lovers [[39]]
- LOOK INTO SOME MORE ALBERTA/SEATTLE FURRY GROUPS TOO!
PLEASE REMEMBER
- Always respond to emails/contacts, even if it is just to say “I recieved your email and will get back to you soon!” / “I don't know the answer but I am looking into it for you!”
- Be sure to contact the Chairs or Admin to make sure you have access to the materials you will need for the year like your Staff Email, Access to any folders/sites with materials, etc. (Be on the lookout for invites or emails to these things and check your junk mail too!)
- Make sure you TEST your new staff email (if any) and report problems immediately to the Chairs! (if you haven't gotten any emails in a while, do another test!)
- Make sure you keep all of your information up to date with the convention staff! Contact the volunteers lead to update your information if the volunteers spreadsheet is not available for direct editing!
- Do not WAIT for someone to contact you. If you have a moment to reach out, do so! Depending on who you are working with, the communication road may not be a 2 way street and you will have to do a lot of poking. Please be proactive!
- Do not edit any staff members’ documentation without permission!
- Keep all VancouFur related documents INSIDE the VancouFur Materials folders. Keeping things on your own gdocs and not inside the VancouFur specific folders makes it incredibly difficult to find needed information for all parties without hassling a lot of staff.
- If you need to make something private in the materials folder (Googledocs or wherever it moves to in the future) Make sure that the Chairs, Admin and Executives CAN STILL SEE IT. We need to know where you are and if your files are all hidden we cannot proactively offer help, guidance, or corrections. Otherwise, just keep things public/view only to prevent people from messing with your info.
- Make sure you know who your Executive is! They are there to help you and oversee the branch of departments you are in. Contact [email protected] / [email protected] to check or check the contact page on the website! You can also use the contact sheet for the year