Marketing: Difference between revisions
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== Basic Department Description == | |||
=== What do you do for the convention/What is your purpose? === | |||
* Your purpose is to spread the word of VancouFur via ad trades and postings. You focus on advertizing both physical and digital through forces outside of VF. (While Social Media is the account that posts marketing from VF’s own sites.) You guys are part of the same marketing team but work mostly separate from one another. | * Your purpose is to spread the word of VancouFur via ad trades and postings. You focus on advertizing both physical and digital through forces outside of VF. (While Social Media is the account that posts marketing from VF’s own sites.) You guys are part of the same marketing team but work mostly separate from one another. | ||
* You will be working with Conbook/Printed ads, Digital ads with other convention sites as well as purchasing ad space with various websites! | * You will be working with Conbook/Printed ads, Digital ads with other convention sites as well as purchasing ad space with various websites! | ||
=== What skills are handy for those in this position? === | |||
* Interpersonal communication skills & Emailing | * Interpersonal communication skills & Emailing | ||
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* Knowing how to size images to fit the sizes required of you. (USA and EU sizing will happen!) | * Knowing how to size images to fit the sizes required of you. (USA and EU sizing will happen!) | ||
=== What is your staff email? === | |||
* [[[email protected]]] (These are the forward facing “job” emails that get posted to the public and forward emails to your personal VF email. Your personal VF email is what you log in to and use to read and respond to emails.) | * [[[email protected]]] (These are the forward facing “job” emails that get posted to the public and forward emails to your personal VF email. Your personal VF email is what you log in to and use to read and respond to emails.) | ||
Yearly Responsibilities | == Yearly Responsibilities == | ||
=== What do you need to do during the year for your department to function before con? === | |||
* Contact as many conventions as possible and try to solidify ad trades with them. | * Contact as many conventions as possible and try to solidify ad trades with them. | ||
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* Make sure you look up conventions and dates in BC that arent furry to advert to! Places like Vcon, Anime evolution, Northwest fan fest, comic cons in ontario and aberta, etc! Look up other nerdy conventions to advert to! Not all do free trades but some will! Sometimes its wortt it to buy and ad. Just be sure to stay within your budget and ask the chairs/your exec first before purchasing stuff! | * Make sure you look up conventions and dates in BC that arent furry to advert to! Places like Vcon, Anime evolution, Northwest fan fest, comic cons in ontario and aberta, etc! Look up other nerdy conventions to advert to! Not all do free trades but some will! Sometimes its wortt it to buy and ad. Just be sure to stay within your budget and ask the chairs/your exec first before purchasing stuff! | ||
=== Are there things you need to order during the year? === | |||
* Fliers (Vistaprint on discount/sales are cheap and fast.) | * Fliers (Vistaprint on discount/sales are cheap and fast.) | ||
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* We may need to purchase conbook ad space with some conventions! (We usually do this for big conventions if they have run out of trade space.) | * We may need to purchase conbook ad space with some conventions! (We usually do this for big conventions if they have run out of trade space.) | ||
=== Do you need a function space map created for your department? === | |||
* Nope | * Nope | ||
=== What do you need to do during the year to function AT CON? === | |||
* You do not work during the event. | * You do not work during the event. | ||
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* Make sure you notify the social media team if we have any social media specific trade arrangements. | * Make sure you notify the social media team if we have any social media specific trade arrangements. | ||
Your Department on the Website/in the Conbook | == Your Department on the Website/in the Conbook == | ||
* Your received conbook ad trades will be sent to [[[email protected]]] - They are responsible for creating our sizes and rules for what our ads will need to be for the year so make sure you converse with them about it before requesting ads from anyone! | * Your received conbook ad trades will be sent to [[[email protected]]] - They are responsible for creating our sizes and rules for what our ads will need to be for the year so make sure you converse with them about it before requesting ads from anyone! | ||
12 - 11 months before the con, what do you need to have done? | == 12 - 11 months before the con, what do you need to have done? == | ||
* Send out initial emails to cons to contact them for ad trades, table trades and other cross marketing material | * Send out initial emails to cons to contact them for ad trades, table trades and other cross marketing material | ||
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* Begin yearly contact spreadsheet. (one exists but is not up to date with current cons and is missing some) | * Begin yearly contact spreadsheet. (one exists but is not up to date with current cons and is missing some) | ||
6 Months before con, what do you need to have done? | == 6 Months before con, what do you need to have done? == | ||
* Make sure you have sent out contacts to all conventions on your marketing list by now! Some may not be ready for you yet, so hang tight and contact them back later but the brunt of the work should be done. | * Make sure you have sent out contacts to all conventions on your marketing list by now! Some may not be ready for you yet, so hang tight and contact them back later but the brunt of the work should be done. | ||
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* Reevaluate the digital marketing plan to make sure it is performing to specifications. | * Reevaluate the digital marketing plan to make sure it is performing to specifications. | ||
3 Months before con, what do you need to have done? | == 3 Months before con, what do you need to have done? == | ||
* Send out a final reminder about the vancoufur conbook due date to all outstanding trades on your list. (Make sure to send another one 1 week before the due date as well! Give them all the chances in the world to get them in. Many will forget or will just simply not send one. A few of the ones you will get, will probably be late so reminders are great!) | * Send out a final reminder about the vancoufur conbook due date to all outstanding trades on your list. (Make sure to send another one 1 week before the due date as well! Give them all the chances in the world to get them in. Many will forget or will just simply not send one. A few of the ones you will get, will probably be late so reminders are great!) | ||
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* Make sure you communicate with the conbook lead on their deadlines for the conbook, when they are sending things in for print, etc. Late ads do happen and we may still be able to squeeze some of them in! | * Make sure you communicate with the conbook lead on their deadlines for the conbook, when they are sending things in for print, etc. Late ads do happen and we may still be able to squeeze some of them in! | ||
1 Month before con, what do you need to have done? | == 1 Month before con, what do you need to have done? == | ||
* If conbook lead can still fit ads in and more have come in, send them ASAP! | * If conbook lead can still fit ads in and more have come in, send them ASAP! | ||
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* You won’t be working during the con (unless you want to keep and eye on your email inbox on a mobile device but that’s really optional. Enjoy the event and get whatever feedback you can from the hiss’n’scritch, other staff and even other convention staff if you can! Feedback helps us get better each year.) | * You won’t be working during the con (unless you want to keep and eye on your email inbox on a mobile device but that’s really optional. Enjoy the event and get whatever feedback you can from the hiss’n’scritch, other staff and even other convention staff if you can! Feedback helps us get better each year.) | ||
After the Convention/Before the Firing Party | == After the Convention/Before the Firing Party == | ||
* Make sure all your volunteers (and yourself) got inputted into the system for their hours. | * Make sure all your volunteers (and yourself) got inputted into the system for their hours. | ||
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* If VancouFur owes you money for department spending, PLEASE PLEASE send your reciepts to [[[email protected]]] & [[[email protected]]] and then fill out [[https://goo.gl/forms/I9u1EEhAFNAaJfIQ2]] <sup>[[[a]]]</sup> | * If VancouFur owes you money for department spending, PLEASE PLEASE send your reciepts to [[[email protected]]] & [[[email protected]]] and then fill out [[https://goo.gl/forms/I9u1EEhAFNAaJfIQ2]] <sup>[[[a]]]</sup> | ||
Break down of contacts | == Break down of contacts == | ||
=== Who on staff do you need to be in contact with regularly for your department to function? === | |||
* Conbook - [email protected] | * Conbook - [email protected] | ||
* Social Media - [email protected] | * Social Media - [email protected] | ||
=== Who is your executive contact? === | |||
* Media Executive - [email protected] | * Media Executive - [email protected] | ||
=== Do you have contacts outside of VF staff that you should be in contact with? === | |||
* All the conventions and events that you can! Your 2017 list is at [[https://docs.google.com/spreadsheets/d/1MflG8vAfRgNoVinsnw5z43ubYcSaDW_sALo777fPVSY/edit?pli=1#gid=1046754388]] but it will change year by year. You need to make sure you check convention listings for new conventions, conventions that are no longer and update the list! (furry and non furry events!) | * All the conventions and events that you can! Your 2017 list is at [[https://docs.google.com/spreadsheets/d/1MflG8vAfRgNoVinsnw5z43ubYcSaDW_sALo777fPVSY/edit?pli=1#gid=1046754388]] but it will change year by year. You need to make sure you check convention listings for new conventions, conventions that are no longer and update the list! (furry and non furry events!) | ||
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* Howloween gets automatic ad trades because they are ‘sister’ events but can sometimes be hard to get a hold of to confirm it so stay on them! | * Howloween gets automatic ad trades because they are ‘sister’ events but can sometimes be hard to get a hold of to confirm it so stay on them! | ||
Department Inventory and Ordering Resources | == Department Inventory and Ordering Resources == | ||
* list who you have ordered products from (if any) and be sure to list price/currency/quantity and if there was a representative you were in contact with, please list their name. | * list who you have ordered products from (if any) and be sure to list price/currency/quantity and if there was a representative you were in contact with, please list their name. | ||
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* Market hard | * Market hard | ||
Do | == Do's and Don'ts of the Department == | ||
=== What worked well/Would suggest doing again? === | |||
* Getting a head start on the next years’ marketing | * Getting a head start on the next years’ marketing | ||
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* Setting monthly reminders to do a “batch” of the next conventions instead of focusing on them all at once. This way you get it staggered so its less painful for you, and you hit conventions as they are in their planning year and not before, which just means more emailing in the end (or emails getting lost in staff transfers) | * Setting monthly reminders to do a “batch” of the next conventions instead of focusing on them all at once. This way you get it staggered so its less painful for you, and you hit conventions as they are in their planning year and not before, which just means more emailing in the end (or emails getting lost in staff transfers) | ||
=== What didn't work/would suggest to avoid? === | |||
* Sticking to just furry cons. Make sure you are looking at furry, anime, comic conventions, sci-fi conventions, etc! Specially in our local area. Vancouver, Edmonton/Calgary, toronto/ottawa and montreal are HUGE for conventions. | * Sticking to just furry cons. Make sure you are looking at furry, anime, comic conventions, sci-fi conventions, etc! Specially in our local area. Vancouver, Edmonton/Calgary, toronto/ottawa and montreal are HUGE for conventions. | ||
=== What would you suggest to be done for the future years of your department that aren't already in motion? === | |||
* pushing for items to be physically sent to cons or put up in shops. We need to push this! | * pushing for items to be physically sent to cons or put up in shops. We need to push this! | ||
Other Resources | == Other Resources == | ||
* Google Analytics - Contact [[[email protected]]] or [[[email protected]]] for access | * Google Analytics - Contact [[[email protected]]] or [[[email protected]]] for access | ||
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* Advice on how to work with certain companies if they prove to be difficult. (Some companies we order from, it is best to contact a rep directly instead of doing a straight up online order. ) | * Advice on how to work with certain companies if they prove to be difficult. (Some companies we order from, it is best to contact a rep directly instead of doing a straight up online order. ) | ||
PLEASE REMEMBER | == PLEASE REMEMBER == | ||
* Always respond to emails/contacts, even if it is just to say “I recieved your email and will get back to you soon!” / “I don't know the answer but I am looking into it for you!” | * Always respond to emails/contacts, even if it is just to say “I recieved your email and will get back to you soon!” / “I don't know the answer but I am looking into it for you!” | ||
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* Make sure you know who your Executive is! They are there to help you and oversee the branch of departments you are in. Contact [[[email protected]]] / [[[email protected]]] to check or check the contact page on the website! You can also use the [[contact sheet]] for the year | * Make sure you know who your Executive is! They are there to help you and oversee the branch of departments you are in. Contact [[[email protected]]] / [[[email protected]]] to check or check the contact page on the website! You can also use the [[contact sheet]] for the year | ||
[[Category:Media]] <!-- Branch --> | [[Category:Media]] <!-- Branch --> | ||
[[Category:Department]] <!-- | [[Category:Department]] | ||
[[Category:Draft]] <!-- Remove once this page has been edited and cleaned up --> | |||